Hyundai’s Sunday Night Kickoff (NBC)
We teamed up with NBC and Hyundai, once again, for Hyundai’s Sunday Night Kickoff segment which aired on Football Night in America. This year, we focused heavily on “photo-realistic” renderings of Hyundai’s premiere vehicles. We modeled and textured 4 cars in RedShift 3D and then applied them to our customized environment which was designed to compliment NBC and NFL’s brand. Like last season’s opening animation, we wanted to remain big, bold and lively as we kicked off Sunday’s number 1 studio show.
We presented several different renderings of each car for Hyundai to choose from. We wanted to make sure that we were encapsulating the very best features each car had to offer while also maintaining beauty and elegance throughout the art piece. Here are some different angles we explored.