Hyundai’s Sunday Night Kickoff (NBC)
Hyundai’s Sunday Night Kickoff combined the bold, dramatic movement of NBC’s Sunday Night Football package with a clean and sophisticated look associated with Hyundai vehicles. Hyundai’s hero cars traveled through abstract environments and was followed by a large, digital LED sweep. We wanted to be big, bold and lively as we were kicking off Sunday’s number 1 show.
We presented several creative directions for Hyundai to choose from. Ultimately, we decided that the look closely related to Sunday Night Football’s graphics look gave the most connection to the broadcast. Here are the three different concepts we explored. The one consistent theme was having Hyundai’s cars as the heroes.